The Amazing Race
Broadcast series show package for The Amazing Race on CBS. One of the most prolific non-fiction series on television, The Amazing Race pits multiple teams of two against each other in a race to win a million dollars. It was a privilege working on the show package, including concept pitch, design, animation and editing.
Branding a series is all about feeling the vibe. And a killer main title.
The Amazing Race has run for 30 seasons, with an episode count well over 300, and has had its fair share of show packages and rebrands along the way. It’s epic by any measure. Our version of the series creative focused on speed. Airplanes screaming through the frame. Arrows and vector lines pointing the way. And a high resolution texture map of the earth provided by NASA, of course.