Microsoft NewFronts
NewFronts campaign for Microsoft. During my many years of work with The Discovery Channel, we produced multiple upfront campaigns together, including hundreds of pitch tapes for proposed shows like MythBusters. Microsoft came calling to do the same. Services include writing, producing, live event and creative directing.
First, there were upfronts. Now, there are digital content newfronts.
The more things change, the more they stay the same. Upfronts and NewFronts sound different, but they’re really just the same thing: development pitch and sales campaigns for new series. The big difference is that NewFronts focus on series for digital distribution through XBox and related platforms. We created an immersive experience for Microsoft’s sales team, including some fun with actor Craig Robinson.